Challenge: Dow Jones, owner of the renowned Wall Street Journal, and operator of a B2B data business, asked us to facilitate their data innovation project, "Nova", at the intersection of media, content and technology.
Outcome: The CEO, Will Lewis, states: “Over the course of six months, Nova ran more than 100 interviews with customers, partners and colleagues. These informed a design thinking process that led to the development of several different concepts and prototypes of products, capabilities and ways of working. I can reveal one particularly promising development today: a new business unit that will build powerful, knowledge-enablement products to plug into and enrich our content and data.”
Watch the DJ team talk about working with Wisdom
“We want people in the company to feel ownership of the outcome rather than it being something that an outside party delivered. Wisdom has been very helpful facilitating that.”
Chief Product & Technology Officer, Dow Jones Professional Information Business
“I’ve really enjoyed the opportunity to look under the hood and learn the skills myself. Wisdom have done a really good job taking us all on that journey.”
VP Strategic Projects, Dow Jones
“I feel incredibly upskilled as part of working with Wisdom. They are the best coaches I’ve had in my entire life.”
Director, Analysis & Solutions, Data Strategy, Dow Jones
“As a former WSJ reporter, I'm used to doing creative work but the things we learned with Wisdom, like design thinking and agile, have opened up new horizons for me. I’m really grateful for that.”
Data Strategist, Dow Jones
“It's by further understanding our customers and partners and their underlying needs that we can make a difference in how we evolve our products.”
Head of Professional Information Business, & EVP Operational Strategy, Dow Jones
“As a salesperson I now have a different mindset: I do more active listening and absorbing what are the pain points of the customer, and understanding how can we tackle those.”
Enterprise Sales Specialist, Dow Jones
“Wisdom helped us think about new business models, and to explore the opportunities new technology creates for our industry. Their mix of creative thinking and business experience was invaluable.”
VP Strategy, Dow Jones
Challenge: An advertising and directory business, once valued at over $10B asked us to facilitate a new venture design project. Having lost 95% of its market value over 10 years, the goal was to leverage existing assets to create new revenue streams.
Outcome: We designed, launched and secured funding for a subsidiary venture. The new offer targeted a large existing customer base of “blue collar workers” to deliver promising revenue potential.
Challenge: A global leader in online dating technology asked us to lead a sprint to identify new growth opportunities.
Outcome: We explored the social and emotional reasons behind negative beliefs and experiences in online dating and discovered key insights about a segment with unmet needs - pinpointing a valuable growth market for our client.
Challenge: A $10M+ business in the B2B apparel manufacturing industry asked us to lead a sprint to increase sales, without creating new SKUs.
Outcome: Using only existing products, we conceptualised a direct-to-consumer e-commerce offer of body-positive basics that went to market in under two months, creating an entirely new distribution channel for our client.
Challenge: An early stage VR startup in the property space asked us to help find product-market fit in order to grow and raise additional financing.
Outcome: We mapped the property discovery and negotiation experience in order to understand stakeholder problems and reached key insights about how to VR can solve them, crucially informing our clients' go-to-market and communications strategy.
Challenge: A $10B+ consumer goods company asked us to lead a sprint to design internal innovation tools to support new managers.
Outcome: We developed strategic guidelines that allow newly promoted product line managers with no creative or entrepreneurial background to evaluate and initiate innovation opportunities across hundreds of verticals, every quarter.
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